![]() Today, Wayne and the ever-expanding Redline team are relentlessly focused on innovation and is not only the first to market but the best on the market - becoming an eight-figure revenue enterprise in under 3 years. In just 3 years, Wayne grew Redline from an idea into a multi-million-dollar business. In 2016, he launched Redline Steel, the red-hot home decor manufacturing company whose products are 100% Made in America, with American Materials. Having achieved his fitness goals, Wayne then set his focus on financial goals. One year later, Wayne had become a fitness icon and garnered a 3 million-strong social media following. Refusing to let the injury define him, he poured his energy into physical therapy and rebuilding his strength. In 2012, while serving with the US Army in Afghanistan, he was wounded by an enemy mortar that sent shrapnel tearing through his body. “With every product 100% Made in the USA, affordable prices, and quality-assurance with every order, customers can trust that Redline will provide superior satisfaction by delivering the most meaningful and memorable gift this holiday season.How Veteran-Owned Redline Steel Outperformed Competitors and Doubled its Conversion RateĬolin Wayne, CEO of Redline Steel, is a man with an unparalleled work ethic and focus. “There’s something for everyone!” said Wayne, who has multiple Redline products in his house. Plenty of items can be customized, and themes run from faith and pets to sports and kids. Wayne hopes to motivate retailers to carry Redline products both online and in stores nationwide.īut before that comes the winter and Christmas seasons, in which Redline is offering ornaments, wall hangings, hoodies and decorative steel scrolls. But Wayne isn’t content to stop there his 2022 plans include expanding from a direct-to-consumer model to an additional, “hyper-focused” direct-to-merchant channel. Redline made national headlines when President Trump purchased a customized steel flag from the company in 2019. “I wanted to not only alleviate the stress caused by COVID-19, but also challenge other business owners to take a similar stance and truly put people over profit.” “I vividly remember going to the grocery store during the early days of the pandemic, thinking, ‘I know my family and I will be ok if anything happened, but what about the everyday worker who may not have the means to support their family?’” Wayne said. The year of COVID also gave Wayne the opportunity to put his principles of “people first” in action he paid his employees’ April house payments - many of them veterans. ![]() ![]() ![]() Wayne’s company has sold well over five million products and employs 100 workers, earning Redline the distinction of fastest-growing Alabama business in 2020. “A good leader leads from the front - not by micromanaging every small facet, but by encouragement, inspiration, and motivation to march onwards despite the occasional failure.”Ī quick look at Redline’s numbers shows there haven’t been many failures. “I credit the military in shaping my ability to lead others,” said the married father of three. He found early success as an Army police officer and fitness model but opened Redline in 2016 after seeing a customized steel baseball silhouette he liked. Wayne is the CEO and founder of Redline Steel, a Huntsville, Alabama, maker of home décor like customized signs, ornaments, flags and apparel. Colin Wayne - like the way an American business should be run and how its workers and customers should be treated. Military Families - Holiday Gift Guide 2021 Redline Steel offers Made in USA, customizable gifts for everyoneĬertain things are written in steel for former Army Staff Sgt.
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